This Help Guide is provided as a supplement to the Web Site Content Worksheet and is designed to assist you with writing Web copy for your site and completing the Worksheet. Within this document, we have answered Frequently Asked Questions that you may have when creating the copy for your Web site and also offered tips to assist you with Search Engine Optimization. Additionally, we have provided you with Sample Site Copy. Feel free to use this copy as-is, or edit it as you see fit.
Frequently Asked Questions
What is included with a Web site?
We construct each page of your Web site using the images and text that you supply. Each plan includes the following items. Additional content can be added as needed, for an additional fee.
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"STANDARD" | Build It For Me |
"CUSTOM" | Build It For Me |
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Text: |
Up to 2,000 words per page |
Up to 2,000 words per page |
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Forms: |
Up to 25 form fields* |
Up to 45 form fields* |
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*If customized drop down fields are requested: every 5 items in the drop down counts as a ‘field’ |
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Hyperlinks |
Up to 25 Hyperlinks per site |
Up to 100 Hyperlinks per site |
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Images/Videos |
Up to 20 Images* or Videos per site |
Up to 40 Images* or Videos per site |
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*Note: Making a copy of an image (such as a thumbnail) counts as a separate image. |
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Coded Buttons |
Up to 10 Coded Buttons per site |
Up to 20 Coded Buttons per site |
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*(3rd Party HTML you provide, such as PayPal or affiliate code) |
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How much Web copy is enough?
When writing your copy, keep your audience in mind. We suggest that the home page copy be fewer than 100 words and that the home page be no more than 1 screen long; it should not scroll. Subsequent pages can be longer, but try to keep them to a maximum of 300-400 words each (approximately 1 scroll).
When breaking up copy, keep it to one subject per page. Don't try to squeeze too much information onto a single page.
For example, instead of trying to detail all of your products on a single products page, use the page to introduce and summarize your product suite, then link to a separate page per product. In this way, your content will be easier to write and the readers won't be overwhelmed.
Remember, “less is more.” Say everything you need to say, but always ask, "Can I say it with fewer words?" Keep it simple, and keep it brief.
Search Engine Optimization
What can I do to increase search engine optimization?
Including
What are
Title Tags
Your title tag is one of the most important on-page factors for ranking. Your title tag should describe your page contents with a focus on the main keyword for the page. For example a teak furniture company that has a page about teak tables would want to create a title tag like this: Teak Tables Always at the Lowest Prices.
Tips for Writing Title Tags
• Add the most important keyword of the page first.
• Include a short description after the main keyword.
• Avoid using stop words like – I, a, about, an, are, as, at, be, by, com, de, en, for, from, how, in, is, it, la, of, on, or, that, the, this, to, was , what , when, where, who , will , with, und, www.
• Avoid non-alphanumeric characters like - ! @ # $% ^ & * ( ) _ + < > ? ” : [ ] - = ’ ; , . /.
• Ensure your title does not contain more than 70 characters including spaces.
o Example: Teak Tables Always At The Lowest Prices.
Description Tags
A description tag is displayed under your title tag when your result comes up in a search engine. A description tag contains information about your page including details, special offers, or a sales message. Here is another example from our teak furniture Web site: Relax and Kick Your Feet up on Your New Oversized Teak Wood Coffee Table. Durability and beauty describe this table as well as an everyday low price.
Tips for Writing Description Tags
• Tags should accurately describe the service or value of the page to a visitor.
• Tags should not exceed 115 characters.
o Example: We Carry a Complete Line Of Luxurious Teak Wood Furniture Including Tables, Benches, and Chairs for Your Outdoor Entertainment Area.
Keyword Tags
The keyword tag contains all of your keywords for the page you are creating. Your keyword tag should only contain keywords that appear in the title or content of the page. A typical page will focus on 3-6 keywords that are closely related. Keyword tags do not show on your site, or in search results. As an example for our teak table page we might include the following keywords: Teak Table, Teak Coffee Table, Teak Extended Table, Round Teak Table.
Tips for Writing Keyword Tags
• Include a list of words and phrases that you think people will use when searching for your site. • Separate each phrase with a comma. • Don’t create too many phrases – three per page is optimal o Example: teak furniture, wood furniture, outdoor furniture • If you provide products or services to a specific locality, include the locality in your key phrases: (i.e. Scottsdale floral delivery, Scottsdale flower delivery, Scottsdale florist • For best results, your keywords should also be used in the text that you write for the page
Here is some sample text that is yours to use how ever you wish. You may edit it if you would like to, or use it as-is. If you use any of this text please copy/paste it into the appropriate section or page area above, then edit it there.
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Contact Us |
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Please contact us for more information regarding our services. Business Name Address Phone Email |
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Below you will find contact information for the departments within our company. For general information, please contact us at <email address or phone number>. Customer Care (or other department): Shipping (or other department): Name Name Email Email Phone Phone |
Thank you for visiting our Web site. Please fill out the following form to request information about our products and services or to provide feedback about our site. When you are finished, click the ‘Submit’ button to send us your message. |
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About Us <Professional Services> |
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<Company Name> was founded in <year> by <name of founder>. Over the past <number> years we have grown into the successful company that we are today. We have focused our vision on doing what is best for our customers by providing excellence and quality service. We know that by providing our customers with the necessities they need and the customer service they deserve that our company will continue to strive and grow in this industry. We at <company name> are also committed to the personal development of our employees. By having educated employees that have their own goals and aspirations we know we can continue to ensure excellence in our services and products. <Company Name> is your best choice for <products/services>. |
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About Us Page/Mission Statement |
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The mission of <Company Name> is to enrich the life of each customer by providing unique items and exceptional service in a pleasant environment. By fulfilling this mission, <Company Name> will realize its vision to be an innovative leader in the <Market Type> Market. |
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Vision |
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We at <company name> strive to provide you with the best customer service possible. Our philosophy has always been to focus on customer satisfaction and unmitigated integrity. Our vision is to help you, the customer, with your needs and to become your number one resource for <products/services>. |
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Mission/Vision Statements |
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Our mission is to develop a high-performance <Product Type> -- one that puts the customer first, puts employees first, and does it right the first time. |
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We strive to maintain a clear, sustainable, competitive edge stemming from our passionate "can do and will do" attitude. |
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Our Goal is to bring your online advertising campaign to the next level! |
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Tell a Friend |
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Have friends who love <product> too? Fill out this form to tell them all about <Company Name> |
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Honesty, Integrity and Mutual Respect |
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Honesty, integrity, and mutual respect will be at the base of all our behavior. These qualities will be inherent in everything we do and say. |
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Open Communication |
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Open communication with each other will create an atmosphere of trust and common purpose. Our values will be understood and practiced by all of our employees and will be demonstrated to our customers in all that we do. |
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Services and Products |
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The experience we have gained and the relationships we have established are a contributing factor in our success and your success as our customer. Our customers rely on our expertise allowing for quality in our service and products. We offer expertise in: <List services and products> |
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Product Line |
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We carry a full line of <product type> ranging from <product a> to <product z>. |
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Terms |
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PLEASE READ THESE TERMS AND CONDITIONS OF USE CAREFULLY. By using <company name>, you signify your agreement to our terms of service. We reserve the right, at our discretion, to change, modify, add or remove portions of these terms at anytime. Please check our terms and services periodically for changes. |
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Employment Opportunities |
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We at <company name> are very selective about the people we hire. New applicants are thoroughly screened. Before hiring, they are subject to a background investigation, including employment history and a police background check. Only the most suitable candidates make the final cut. We try very hard to make <company name> an enjoyable place to work. Many of our employees stay with us for years and this is something we pride ourselves on. Click here to submit your Employment Application <link> |
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Benefits of Employment |
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What We Expect of Our Employees |
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