SPIN Technologies | Site Optimization

What is SEO?

SEO is the "active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines".

Why does my company / organization / website need SEO?

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO with SPIN Technologies can have an exceptional rate of return.

SPIN's Optimization Programs submits your site to these popular search engines:*

4 Steps Deliver Success:
	Search Engine Optimization - Position your Web site for the best possible ranking with leading search engines. Our keyword and site optimization show you the words and phrases search engine users search for (powered by Yahoo!'s Sponsored Search).
	Web Site Analysis - SOP's robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your site's strengths and potential weaknesses helps you secure crucial search engine success. Improved Site Spider increases the performance of the Site and Keyword Analysis tools so you get detailed, site-specific results faster than ever before.
	Submission - We submit your Web page(s) to leading search engines. Around the world or region-specific, it's up to you. SPIN Technologies will submit your site to more than 200 search engines and directories in all!
	Reporting - No more wondering about results. Our SOP is loaded with reports that will give you answers, including Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internet's leading search engines and directories; Alexa®/Google® Rank to assess your page's online performance; Competitor Rank to compare your site's search engine ranking to that of your competitors; and Keyword Ranking to learn your current ranking on AltaVista®, HotBot®, Lycos®, and MSN®.
^* SOP's submission to AlltheWeb, AltaVista, AOL, A9, Dogpile, Netscape, Excite, and Hotbot is via enabling submission to search engines Google, Yahoo! and Windows Live, which provide the search results for these search engines and portals. All search engine names are registered trademarks of their respective owners.

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